Profit & loss

Available on Starter plans and up (it needs expense tracking to have a cost side).

Revenue is vanity; profit is sanity. Analytics → Profit puts income and spending on the same chart.

The KPI cards

  • Income (12 mo) — cash collected over the last twelve months, with this month's figure below
  • Expenses (12 mo) — what you spent, with this month below
  • Net (12 mo) — income minus expenses, green or red, with your year-to-date net
  • Margin (12 mo) — net as a percentage of income

The chart

Twelve months of income bars and expense bars, with a net-profit line running across them. Patterns jump out: seasonal dips, an expense creep that's outpacing growth, the month the big job finally paid.

How the numbers are built

As the report itself notes: "Cash basis: income is payments received; expenses are dated when incurred. Billable expenses appear here as costs and again as income when the reimbursing invoice is paid."

In practice:

  • Income follows the cash-basis rule — payment dates, cancelled invoices excluded
  • Expenses count on their expense date
  • A billable expense shows as a cost when you incur it, and the reimbursement shows as income when the client's invoice is paid — both sides of the pass-through are visible

Making this report trustworthy

It's only as good as your bookkeeping habits:

  1. Record every expense — little ones included; fuel and software subscriptions add up to a margin point
  2. Use recurring bills so fixed costs never get forgotten
  3. Record payments promptly so income lands in the right month